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Fair Trade in CSR Strategy of Global Retailers

Fair Trade in CSR Strategy of Global Retailers

M. Stefanska

Format: Print Book

ISBN: 9781349484355

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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Publication Year: 2015
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 2873





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