Big Social Mobile

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 3985