Business Practices in Emerging and Re-Emerging Markets

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Publication Year: 2008
Imprint: Palgrave Macmillan US
Format: P
Weight (Gram): 365