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Explaining Consumer Choice

Explaining Consumer Choice

G. Foxall

Format: Print Book

ISBN: 9781349547111

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Publication Year: 2007
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 350





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