Innovation in Emerging Markets

Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

Publication Year: 2016
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 4182