{"product_id":"9783030529574","title":"The Transmedia Franchise of Star Wars TV","description":"\u003cp\u003eWhile previous work on the \u003ci\u003eStar Wars \u003c\/i\u003euniverse charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that \u003ci\u003eStar Wars \u003c\/i\u003eTV projects interact with and relate to other \u003ci\u003eStar Wars\u003c\/i\u003e texts. The chapters in this volume take as a basic premise that the televisual entrants into the \u003ci\u003eStar Wars\u003c\/i\u003e transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the \u003ci\u003eStar Wars \u003c\/i\u003efranchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2020\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer International Publishing\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dominic J. Nardi","offers":[{"title":"Default Title","offer_id":41266173182130,"sku":"9783030529574","price":2212851.37,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3030529576.01_SCLZZZZZZZ.jpg?v=1636025447","url":"https:\/\/readabook.store\/en-id\/products\/9783030529574","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}