Marketing and American Consumer Culture
Format: Print Book
ISBN: 9783319473277
Tax included.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Publication Year: 2016
Imprint: Springer International Publishing
Format: H
Weight (Gram): 3342
