{"product_id":"9783319500904","title":"Introduction to Electronic Commerce and Social Commerce","description":"\u003cp\u003eThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.\u003c\/p\u003e\u003cp\u003eThe book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003c\/p\u003e\u003cthe following=\"\" tutorials=\"\" are=\"\" not=\"\" related=\"\" to=\"\" any=\"\" specific=\"\" chapter.=\"\" they=\"\" cover=\"\" the=\"\" essentials=\"\" technologies=\"\" and=\"\" provide=\"\" a=\"\" guide=\"\" resources.=\"\"\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2017\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer International Publishing\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: H\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 13048\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003c\/the\u003e","brand":"Efraim Turban","offers":[{"title":"Default Title","offer_id":41279569133746,"sku":"9783319500904","price":2212533.15,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3319500902.01_SCLZZZZZZZ.jpg?v=1636276599","url":"https:\/\/readabook.store\/en-id\/products\/9783319500904","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}