{"product_id":"9783319801193","title":"Cruise Business Development","description":"This\nbook addresses innovation management and product development in the cruise\ntourism industry. It explains how experience management has evolved from a\nstrictly company-level, product- or service-focused tactical task to an\nindustry-wide strategic challenge, and analyses the role of intangible\nreputational aspects of cruise experiences, as well as peripheral components\nand stakeholders, as increasingly important factors for customer acquisition\nand retention. Safety and risk issues are a central theme, as well as the\ncruise sector’s environmental and socio-economic impacts. Lastly, the book considers\nthe increasing size of cruise vessels and the accompanying standardisation of\nfacilities and itineraries, in conjunction with the hybridisation of cruise\npassengers in connection with expanding the competitive boundaries and intensity\nof competition in the cruise sector. The book approaches these issues as more\nthan a mere public relations campaign, recognising the fact that they have since\nbecome the very essence of strategic cruise business development.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2016\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer International Publishing\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: P\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 4453\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Alexis Papathanassis","offers":[{"title":"Default Title","offer_id":41264052633778,"sku":"9783319801193","price":2877700.82,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3319801198.01_SCLZZZZZZZ.jpg?v=1635990053","url":"https:\/\/readabook.store\/en-id\/products\/9783319801193","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}