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Offensive Marktpositionierung

Offensive Marktpositionierung

Gerhard Nagel

Format: Print Book

ISBN: 9783322827364

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Ein verständlich geschriebenes How-to-do-Buch für mittelständische Unternehmen. Es zeigt, wie ein Unternehmen systematisch Positionierungsnischen im eigenen Markt erkennen und diese dynamisch besetzen kann.

Publication Year: 1996
Imprint: Gabler Verlag







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