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Mobile Commerce

Mobile Commerce

Günter Silberer

Format: Print Book

ISBN: 9783322904652

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Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen.

Publication Year: 2002
Imprint: Gabler Verlag







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