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Marketing für High-Tech-Unternehmen

Marketing für High-Tech-Unternehmen

Sebastian Grimm

Format: Print Book

ISBN: 9783322908940

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Der Autor zeigt, wie Hochtechnologie-Unternehmen mit strategischem Marketing leichter Neukunden gewinnen, ihren Umsatz steigern und gleichzeitig die Kosten senken. Mit zahlreichen Praxisbeispielen aus den High-Tech-Branchen.

Publication Year: 2004
Imprint: Gabler Verlag







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