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Direct Banking

Direct Banking

Uwe Swoboda

Format: Print Book

ISBN: 9783322912671

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Was macht Direktbanken so erfolgreich? Ausgehend von der Marktforschung über die Struktur des Marketingmix und der grundlegenden IT-Architektur werden die Besonderheiten erfolgreicher Marktauftritte präsentiert.

Publication Year: 2000
Imprint: Gabler Verlag







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