{"product_id":"9783540226635","title":"The Business Idea","description":"\u003cp\u003eSuccessful business ideas are not so much about talent as about a systematic approach. \u003cstrong\u003eThe Business Idea\u003c\/strong\u003e encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. \u003cstrong\u003eThe Business Idea\u003c\/strong\u003e leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. \u003cstrong\u003eThe Business Idea\u003c\/strong\u003e provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2005\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer Berlin Heidelberg\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: H\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 1120\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Soren Hougaard","offers":[{"title":"Default Title","offer_id":41269947662514,"sku":"9783540226635","price":1880902.38,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/354022663X.01_SCLZZZZZZZ.jpg?v=1636076556","url":"https:\/\/readabook.store\/en-id\/products\/9783540226635","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}