{"product_id":"9783658135607","title":"Identity-Based Brand Management","description":"\u003cp\u003eThis textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe content\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e- Foundation of identity-based brand management\u003c\/p\u003e- The concept of identity-based brand management\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Strategic brand management\u003c\/p\u003e\u003cp\u003e- Operational brand management\u003c\/p\u003e\u003cp\u003e- Identity-based brand controlling\u003c\/p\u003e\u003cp\u003e- Identity-based trademark protection\u003c\/p\u003e- International identity-based brand management\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2017\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer Fachmedien Wiesbaden\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: P\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 5508\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Christoph Burmann","offers":[{"title":"Default Title","offer_id":41241880035506,"sku":"9783658135607","price":995561.9,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3658135603.01_SCLZZZZZZZ.jpg?v=1635516656","url":"https:\/\/readabook.store\/en-id\/products\/9783658135607","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}