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Handbuch Kundenbindungsmanagement

Handbuch Kundenbindungsmanagement

Manfred Bruhn

Format: Print Book

ISBN: 9783658136499

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"This excellent book provides rich ideas and perspectives on the art and science of building strong customer loyalty." Prof. Dr. Philip Kotler
Die 8. Auflage wurde vollständig überarbeitet und um erweitert. Darüber hinaus werden neue Branchenbeispiele präsentiert.

Publication Year: 2017
Imprint: Springer Fachmedien Wiesbaden







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