Storytelling

Must-read for managers on a powerful branding tool of the future.

Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.

Recommended by managers of top international firms.

Covers both the internal and external benefits of storytelling for a business company.

Danish version sold more than 2000 copies.

Publication Year: 2010
Imprint: Springer Berlin Heidelberg
Format: P
Weight (Gram): 543