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Manual of International Marketing.

Manual of International Marketing.

Thomas Heilmann

Format: Print Book

ISBN: 9783834900395

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Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Publication Year: 2006
Imprint: Gabler Verlag
Format: H
Weight (Gram): 1488





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