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Integrierte Kommunikation in mehrstufigen Märkten

Integrierte Kommunikation in mehrstufigen Märkten

Kristina Lasotta

Format: Print Book

ISBN: 9783834905239

  • Save Rp 160.926,58
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Kristina Lasotta untersucht die Entstehung und den Abbau möglicher Konflikte sowie Defizite der Integrierten Kommunikation in mehrstufigen Märkten. Aus den gewonnenen Erkenntnissen leitet die Autorin Handlungsempfehlungen für das Management zur Koordination und Steuerung von Absatzmittlern ab.

Publication Year: 2007
Imprint: Gabler Verlag







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