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Multisensuale Markenführung

Multisensuale Markenführung

Christiane Springer

Format: Print Book

ISBN: 9783834909008

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Christiane Springer entwickelt ein verhaltenstheoretisches Modell zur sensualen Wahrnehmungs- und Wirkungsweise von Elementen eines Brand Lands der Automobilwirtschaft und leistet damit einen wesentlichen Beitrag zur Erfassung und Erklärung der multisensualen Markenführung.

Publication Year: 2008
Imprint: Gabler Verlag







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