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Markenimagekonfusion als Managementherausforderung

Markenimagekonfusion als Managementherausforderung

Jan-Philipp Weers

Format: Print Book

ISBN: 9783834909497

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Jan-Philipp Weers untersucht das Phänomen Markenimagekonfusion und die Bedeutung des Point of Sale für dessen Entstehung. Handlungsempfehlungen für das Markenmanagement bei Herstellern und Händlern werden aufgezeigt.

Publication Year: 2008
Imprint: Gabler Verlag
Format: P
Weight (Gram): 371





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