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Customer Integration in Industrial Innovation Projects

Customer Integration in Industrial Innovation Projects

Patricia Sandmeier

Format: Print Book

ISBN: 9783834910356

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Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.

Publication Year: 2008
Imprint: Gabler Verlag
Format: P
Weight (Gram): 384





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