Diversity in European Marketing

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Publication Year: 2012
Imprint: Gabler Verlag
Format: P
Weight (Gram): 472