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The Automotive Development Process

The Automotive Development Process

Daniel Sörensen

Format: Print Book

ISBN: 9783835004993

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Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.

Publication Year: 2006
Imprint: Deutscher Universitätsverlag
Format: P
Weight (Gram): 330





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