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Wachstumsstrategien in der Medienbranche

Wachstumsstrategien in der Medienbranche

Andreas Spiegel

Format: Print Book

ISBN: 9783835005587

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Andreas Spiegel überträgt in einem theoriegeleitet-explorativen Forschungsdesign Erkenntnisse der Wachstumsforschung auf medienspezifische Problemstellungen und stellt neue Ansätze der Marktbearbeitung vor.

Publication Year: 2006
Imprint: Deutscher Universitätsverlag







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