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Stakeholderspezifische Wirkung von Corporate Brands

Stakeholderspezifische Wirkung von Corporate Brands

Lars Fiedler

Format: Print Book

ISBN: 9783835006423

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Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit für einen generischen, entscheidungsorientierten Prozess zur Führung von Unternehmensmarken.

Publication Year: 2007
Imprint: Deutscher Universitätsverlag







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