Understanding Singaporeans: Values, Lifestyles, Aspirations And Consumption Behaviors
Format: Print Book
ISBN: 9789812387301
Tax included.
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
Format: Hardcover
No of Pages: 276
Imprint: World Scientific
Publication date: 20040518