Time-aware Conversion Prediction For E-commerce
Format: Print Book
ISBN: 9789813224704
Tax included.
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Format: Hardcover
No of Pages: 152
Imprint: World Scientific
Publication date: 20180118
Series: East China Normal University Scientific Reports
