{"product_id":"9781137578099","title":"Business Strategies and Competitiveness in Times of Crisis","description":"This book focuses on the relationship\nbetween business strategy and competition among Italian SMEs in the aftermath\nof the economic crisis. First examining business strategy and competitive\nadvantage in a broader sense, Business\nStrategies and Competitiveness in Times of Crisis goes on to analyse the\nstrategic behaviour of SMEs and the key factors that allow them to overcome the\nchallenges they face. The book covers wide-ranging topics such as marketing and\ncommunication strategies, internationalization process and entry modes, access\nto credit, networking, innovation process and human resources enhancement.\nReferring to insightful case studies and surveys conducted between 2011 and\n2014, it reflects on managerial implications for Italian SMEs and identifies\ntheir three main competitive challenges. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2016\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003ePalgrave Macmillan UK\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: H\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 5207\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Laura Gavinelli","offers":[{"title":"Default Title","offer_id":41271284400306,"sku":"9781137578099","price":171.59,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/1137578092.01_SCLZZZZZZZ.jpg?v=1636109662","url":"https:\/\/readabook.store\/products\/9781137578099","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}