{"product_id":"9781447151692","title":"The Anticipation of Converging Industries","description":"\u003cp\u003eThe blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. \u003ci\u003eThe Anticipation of Converging Industries \u003c\/i\u003eprovides a detailed focus on the triggers, drivers and consequences of convergence to create a more concise definition of convergence.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis detailed analysis includes a specifically developed toolbox for ‘convergence foresight’, creating a forecasting method for convergence trends. With the focus on the chemical, biotechnological and pharmaceutical industries, several indicators of convergence in the areas of Nutraceuticals\/Functional Foods, Cosmeceuticals and ICT are derived from samples including over 1million patents and scientific publications. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBy supporting this methodical approach with real world data, \u003ci\u003eThe Anticipation of Converging Industries\u003c\/i\u003e is perfect for industry practitioners looking for a competitive edge in the present and for the future. Similarly, academics will find a comprehensive theoretical concept for better understanding the underlying rationale of convergence at their disposal\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2013\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer London\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: H\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 5266\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Clive-Steven Curran","offers":[{"title":"Default Title","offer_id":41271863345330,"sku":"9781447151692","price":265.19,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/1447151690.01_SCLZZZZZZZ.jpg?v=1636116522","url":"https:\/\/readabook.store\/products\/9781447151692","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}