{"product_id":"9783322912671","title":"Direct Banking","description":"Was macht Direktbanken so erfolgreich? Ausgehend von der Marktforschung über die Struktur des Marketingmix und der grundlegenden IT-Architektur werden die Besonderheiten erfolgreicher Marktauftritte präsentiert.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2000\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eGabler Verlag\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Uwe Swoboda","offers":[{"title":"Default Title","offer_id":41253100388530,"sku":"9783322912671","price":109.33,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3322912671.01_SCLZZZZZZZ.jpg?v=1635807989","url":"https:\/\/readabook.store\/products\/9783322912671","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}