{"product_id":"9783658089290","title":"Low-Income Consumers as a Source of Innovation","description":"The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2015\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer Fachmedien Wiesbaden\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: P\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 4996\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Aline Krämer","offers":[{"title":"Default Title","offer_id":41241887867058,"sku":"9783658089290","price":102.04,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3658089296.01_SCLZZZZZZZ.jpg?v=1635516744","url":"https:\/\/readabook.store\/products\/9783658089290","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}