{"product_id":"9783834913234","title":"Markenbudgetierung","description":"Basierend auf dem Ansatz der identitätsbasierten Markenführung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklärungsmodell für die Markenbudgetierung.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2008\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eGabler Verlag\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jochen Heemann","offers":[{"title":"Default Title","offer_id":41272618975410,"sku":"9783834913234","price":94.76,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/3834913235.01_SCLZZZZZZZ.jpg?v=1636126289","url":"https:\/\/readabook.store\/products\/9783834913234","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}