{"product_id":"9789811000850","title":"e-Consumers in the Era of New Tourism","description":"This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism \"prosumer\" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. \u003ci\u003ee-Consumers in the Era of New Tourism\u003c\/i\u003e serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Year: \u003c\/strong\u003e2016\u003cbr\u003e\u003cstrong\u003eImprint: \u003c\/strong\u003eSpringer Singapore\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eFormat: H\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eWeight (Gram): 3554\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Erkan Sezgin","offers":[{"title":"Default Title","offer_id":41279049662642,"sku":"9789811000850","price":171.59,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0502\/5382\/4178\/products\/9811000859.01_SCLZZZZZZZ.jpg?v=1636251780","url":"https:\/\/readabook.store\/products\/9789811000850","provider":"READABOOK BY ALKEM","version":"1.0","type":"link"}