Sun Zi Bingfa: An Illustrated Translation with Asian Perspective and Insights

Author’s Biography
Since 1978, Professor Wee Chow Hou has consulted and conducted executive
training for over 350 major organisations in 30 countries/economies, including Fortune 500 companies and some of the largest companies in Asia and Europe. He was/is on the boards of numerous companies in Singapore, including the Civil Aviation Authority of Singapore and chairs its Audit and Risk Committee. Professor Wee is best known globally for his works on applying Sun Zi Bingfa to business and marketing. In China, he is acknowledged as a ‘grand guru’ in his domain expertise. He has over 330 publications, including books, journals and proceedings. His research focuses mainly on applying Chinese classics to business and marketing.
A former Dean of the Business School at NUS and Head of Divisions at NTU, he is currently an adjunct professor at NTU and SUSS.

Synopsis
Originally titled Sun Zi Art of War, this revised edition is titled Sun Zi Bingfa for a simple reason -it is time that the original Chinese title be stated as is, but in phonetic hanyu pinyin so as to
avoid any ambiguity of its original works. For the non-Chinese, it is also a good way to learn to pronounce the title correctly. Like several of the author’s other books on this same subject, this book will serve as a bridge between the East and the West, and between the past and the present.

Publisher: Pearson
Format: Hardcover
Pub Date:  29 Jul 2021

Other Titles by Prof Wee
SUN ZI BING FA: STRATEGIC APPLICATIONS TO BUSINESS AND MARKETING PRACTICES
SUN ZI BINGFA - SELECTED INSIGHTS AND APPLICATIONS