Sun Zi Bingfa - Selected Insights and Applications

This is a book of 13 articles that capture insightful applications of Sun Zi Bingfa, the well-known Chinese military classic written more than 2,000 years ago. The author has been teaching, consulting, and conducting training programs on this subject for more than 20 years. As an established worldwide authority on this subject, he has managed to distill the wisdom contained in the various quotations of Sun Zi and provided in-depth treatment on how to apply them to the modern world of business and strategic thinking. Topics covered include leadership, teamwork, dealing with competition, finding competitive niches, creativity and innovation, human resource management, and others. With the increased economic importance of China, more and more people are interested to know how the Chinese corporate strategists think, act, and behave. Being the oldest and most influential military classic that permeates Chinese society, Sun Zi Bingfa provides a very useful start for understanding the mindset of the Chinese. In the realm of business, the Chinese have always viewed that the business world is like a battlefield. This book provides a timely treatment of the subject in terms of how Sun Zi Bingfa can be meaningful applied to the world of business

Author’s Biography
Since 1978, Professor Wee Chow Hou has consulted and conducted executive
training for over 350 major organisations in 30 countries/economies, including Fortune 500 companies and some of the largest companies in Asia and Europe. He was/is on the boards of numerous companies in Singapore, including the Civil Aviation Authority of Singapore and chairs its Audit and Risk Committee. Professor Wee is best known globally for his works on applying Sun Zi Bingfa to business and marketing. In China, he is acknowledged as a ‘grand guru’ in his domain expertise. He has over 330 publications, including books, journals and proceedings. His research focuses mainly on applying Chinese classics to business and marketing.
A former Dean of the Business School at NUS and Head of Divisions at NTU, he is currently an adjunct professor at NTU and SUSS.

Publisher: Pearson
Format: Paperback