[eBook] Ribbon Culture

[eBook] Ribbon Culture

Palgrave Macmillan

Format: e-book DRM

ISBN: 9780230583382

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Author: Moore, Sarah E.H.
Number of Pages: 190
Language: ENG
Copyright Year: 2008
Remarks: This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.


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