[Ebook] Strategic Brand Management: Building, Measuring, and Managing Brand Equity

[Ebook] Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

Format: eBook

ISBN: 9781292314990

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Course Code: SUSS, MKT354


This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.

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