[eBook] Marketing the Populist Politician

[eBook] Marketing the Populist Politician

Palgrave Macmillan

Format: e-book DRM

ISBN: 9780230244283

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

Author: Busby, R.
Number of Pages: 232
Language: ENG
Copyright Year: 2009
Remarks: This is a DRM-protected eBook delivered via an Access Code. The Access Code for redemption will be emailed within two working days after payment has been verified.


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