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The Luxury Market in India

The Luxury Market in India

G. Atwal

Format: Print Book

ISBN: 9780230336728

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Publication Year: 2012
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 420





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