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Media, Organizations and Identity

Media, Organizations and Identity

Lilie Chouliaraki

Format: Print Book

ISBN: 9781349353903

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 276





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