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The Nature of Marketing

The Nature of Marketing

C. Brymer

Format: Print Book

ISBN: 9780230203365

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 491





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