Industrial Design, Competition and Globalization

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 465