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Pricing Perspectives

Pricing Perspectives

S. Rothenberger

Format: Print Book

ISBN: 9780230207226

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Publication Year: 2008
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 440





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