Identifying Hidden Needs

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 589