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Brand Storming

Brand Storming

M. Fioroni

Format: Print Book

ISBN: 9780230222434

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 501





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