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Place Branding

Place Branding

R. Govers

Format: Print Book

ISBN: 9780230230736

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Publication Year: 2009
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 676





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