The Economy of Brands
Format: Print Book
ISBN: 9780230232501
Tax included.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Publication Year: 2010
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 454
