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Revenue Management

Revenue Management

I. Yeoman

Format: Print Book

ISBN: 9780230241411

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 500





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