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City Branding

City Branding

K. Dinnie

Format: Print Book

ISBN: 9780230241855

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Publication Year: 2011
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 565





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